In 2006 when his studies finished, he decided that it was time to turn his interest to the fitness industry full-time, so he commenced training clients as a franchisee personal trainer at Fitness First St Leonards, on Sydney’s lower north shore and sold off his other two businesses.
Within four weeks he had established a full book with over 45 sessions per week and was under the guidance of such industry legends Shannon Cleary and Shannan Ponton, whom even then had a combined industry experience of 30 years between them.
Within his first eight weeks he was already coaching other personal trainers in the gym, along with coaching several elite athletes from NSWIS in both winter and summer sports privately.
After two years of running his business at Fitness First as a sole trader, in 2008 he founded a company that has become renowned within the fitness industry worldwide, Clean Health. Clean Health was founded on the principles that he forged in the fitness industry over the previous 6 years of lifestyle, nutrition and training. He wanted to create a brand that embodied his philosophy on life and training, which was looking at things holistically.
Daine’s philosophy was and always has been that to get optimal results with the average person you needed to address every aspect of their life… So their lifestyle and related factors such as stress work and sleep. You also need to look at their nutrition, so the type of foods they were eating, the amount of calories they were consuming, either too little or too much and the ratio/timing of those calories. Once those two factors had been assessed you could then begin training a client and only then.
January 2009 was a career changing moment for Daine, as it was the first time he met world renowned Strength Coach Charles R Poliquin, whom to this day has been the biggest mentor of his career. After spending 11 straight days learning from Charles and his team the vision for what he wanted to do within the industry was crystalized, he wanted to create a gym where the highest levels of human health and performance could be realized. Where there was no such thing as a personal trainer, just coaches. He realized that he wanted to create his very own high-end performance based gym just like Coach Poliquin had done in the past.
By 2010 the reputation of Daine and the company had grown internationally and at this point he was earning more per hour than any other coach in Fitness First Australia wide, commanding an average of $200 per hour for the 50-60 hours per week he was delivering in personal training and consulting services to industry professionals. By this time he had diversified his business with several passive revenue streams including supplement sales, online training and business development for personal trainers around the world, including local internships for coaches which he started in June 2010, that attracted personal trainers from around the country.
In 2011 he brought his first employee into the company and within three years had grown it to a team of 30 staff across the board. During this time he opened the Clean Health Performance Centre (CHPC) in the heart of Sydney’s CBD in 2012, which features the world’s leading equipment from company’s such as Watson, Atlantis and Eleiko. The CHPC gained international notoriety quickly as the place to go in Australia if you wanted to get results, whether an Olympic level athlete or general population client.
Since 2012 it has attracted numerous industry icons such as Charles R Poliquin, IFBB Pro Milos Sarcev, IFBB Pro Ben Pakulski, Rachel Guy, Lauren Simpson, Dr Mark Schauss, Dmitry Klokov, Andre Benoit, equipment company’s CEO’s and many more from around the world.
At the age of just 30 years old, Daine had the CHPC in it’s peak run in excess of 450 personal training sessions per week with an annual gross revenue of over $3,500,000 per annum, leaving it in the top 1% of personal training studios/performance centres in the world and the most successful business of it’s kind in Australia.