About Daine McDonald
  • The Early Years
  • The Entrepreneur
  • The Business Owner
  • The Educator
  • Today
Daine at 5 years old
Daine at 5 years old
The McDonald Men 1988
The McDonald Men 1988
Ken McDonald Senior
Ken McDonald Senior

From before he was born, Daine was destined to be involved in health and fitness…

 

His grandfather, Ken McDonald, one of the forefathers of the iron game in Australia, was a commonwealth gold medalist champion and placed 4th at the 1952 Helsinki Olympics as a heavyweight Olympic weightlifter. He counted such iron game notables as Reg Park and Bob Hoffman as friends and competed in multiple Mr Universe bodybuilding competitions during the 1950’s and early 1960’s.

 

His father, Ken McDonald (Same name) was a national level martial artist, whom ran his own dojo which Daine attended from the age of 4, from there began his life long pursuit of all things training, health and wellness.

 

Throughout his early years and into high school Daine competed all the way up to a national level in numerous sports such as track, basketball and martial arts to name a few. Having watched numerous men within his family weight training from early on in his life, it was only natural that when the time came he would also venture into the weight room to commence his rite of passage within the family.

Daine Army at 18After finishing high school Daine joined the Army reserves as a way of testing himself, that experience over the next six months firmly planted the belief in Daine that his career path in life needed to be around the health and fitness industry, so to that end in 2002 he enrolled into the certificate 3 and 4 in fitness, which at the time was a year full-time study, so that he could turn his passion into reality. From there he spent the next four years completing full time study at the diploma and then bachelor level at university gaining qualifications in strength and conditioning and human movement science.

 

During this time, ever the entrepreneur he had started three separate businesses, one online selling as an eBay gold level powerseller, the second on the ground in Sydney’s Chinatown in the amusement arcade industry, and the final one was his own personal training business, which he operated part-time as a freelancer out of several gym’s.

 

So by his early 20’s he was already earning a six-figure income whilst studying full-time, however there was still much more in stall for Daine as he headed into his mid 20’s…

In 2006 when his studies finished, he decided that it was time to turn his interest to the fitness industry full-time, so he commenced training clients as a franchisee personal trainer at Fitness First St Leonards, on Sydney’s lower north shore and sold off his other two businesses.

 

Within four weeks he had established a full book with over 45 sessions per week and was under the guidance of such industry legends Shannon Cleary and Shannan Ponton, whom even then had a combined industry experience of 30 years between them.

 

Within his first eight weeks he was already coaching other personal trainers in the gym, along with coaching several elite athletes from NSWIS in both winter and summer sports privately.

 

After two years of running his business at Fitness First as a sole trader, in 2008 he founded a company that has become renowned within the fitness industry worldwide, Clean Health. Clean Health was founded on the principles that he forged in the fitness industry over the previous 6 years of lifestyle, nutrition and training. He wanted to create a brand that embodied his philosophy on life and training, which was looking at things holistically.

 

Daine’s philosophy was and always has been that to get optimal results with the average person you needed to address every aspect of their life… So their lifestyle and related factors such as stress work and sleep. You also need to look at their nutrition, so the type of foods they were eating, the amount of calories they were consuming, either too little or too much and the ratio/timing of those calories. Once those two factors had been assessed you could then begin training a client and only then.

 

January 2009 was a career changing moment for Daine, as it was the first time he met world renowned Strength Coach Charles R Poliquin, whom to this day has been the biggest mentor of his career. After spending 11 straight days learning from Charles and his team the vision for what he wanted to do within the industry was crystalized, he wanted to create a gym where the highest levels of human health and performance could be realized. Where there was no such thing as a personal trainer, just coaches. He realized that he wanted to create his very own high-end performance based gym just like Coach Poliquin had done in the past.

 

By 2010 the reputation of Daine and the company had grown internationally and at this point he was earning more per hour than any other coach in Fitness First Australia wide, commanding an average of $200 per hour for the 50-60 hours per week he was delivering in personal training and consulting services to industry professionals. By this time he had diversified his business with several passive revenue streams including supplement sales, online training and business development for personal trainers around the world, including local internships for coaches which he started in June 2010, that attracted personal trainers from around the country.

 

In 2011 he brought his first employee into the company and within three years had grown it to a team of 30 staff across the board. During this time he opened the Clean Health Performance Centre (CHPC) in the heart of Sydney’s CBD in 2012, which features the world’s leading equipment from company’s such as Watson, Atlantis and Eleiko. The CHPC gained international notoriety quickly as the place to go in Australia if you wanted to get results, whether an Olympic level athlete or general population client.

 

Since 2012 it has attracted numerous industry icons such as Charles R Poliquin, IFBB Pro Milos Sarcev, IFBB Pro Ben Pakulski, Rachel Guy, Lauren Simpson, Dr Mark Schauss, Dmitry Klokov, Andre Benoit, equipment company’s CEO’s and many more from around the world.

 

At the age of just 30 years old, Daine had the CHPC in it’s peak run in excess of 450 personal training sessions per week with an annual gross revenue of over $3,500,000 per annum, leaving it in the top 1% of personal training studios/performance centres in the world and the most successful business of it’s kind in Australia.

Team lunch for Clean Health in 2015
Team lunch for Clean Health in 2015
Daine and CHFI team 2010
Daine and CHFI team 2010
Daine with Clients 2011
Daine with Clients 2011

Simultaneously whilst growing the personal training side of the company Daine was working on the education, by 2013 coaches from as far away as Ireland and Monaco where traveling to the CHPC to learn from Daine and key staff that he had trained up to deliever the Clean Health trainer internship program, which has been further developed since the early day’s of Daine teaching his methods to coaches out of the yoga studio at North Sydney Fitness First in 2010.

 

Coming from a family of educators, Daine has always been passionate about educating and developing others, so in 2014 he founded the Clean Health Fitness Institute and began taking his teachings around the country and internationally. In 2014 ‘The Institute’ taught 9 courses in total, with one overseas in Montreal, Canada and the first ever-interstate week long seminar in Melbourne. With the success of these seminars in 2014, he decided to up the ante in 2015 and to that extent launched the company globally.

 

By the end of 2015 these were the stats, ‘The Institute’ had run 45 seminars in 12 cities and 8 countries around the world and taught just over 1000 students globally. From Melbourne to Hong Kong, London to Vegas, Cologne to Stockholm the company had made it’s mark internationally and had seen Daine teach along side his mentor and industry icon Charles R Poliquin, with the BioPrint and iNutrition Pro 4 day seminars.

Daine lecturing to over 130 students at the 2016 Filex Convention
Daine lecturing to over 130 students at the 2016 Filex Convention
Daine on tour with Charles R Poliquin and  Dmitry Klokov
Daine on tour with Charles R Poliquin and Dmitry Klokov
Daine in The Sunday Telegraph
Daine in The Sunday Telegraph
Daine the Educator
Daine the Educator

Fast forward to 2016 and the Clean Health Fitness Institute umbrella has two fixed sites, one in Sydney’s CBD, the other in Chatswood and is a fully fledged RTO provider, teaching certificate 3 and 4 in fitness to coaches around Australia. Never one to slack himself, he has continuously worked on becoming better at his craft doing an average of 20 days per annum over the last decade of personal development with mentors from all industries and areas.

 

Looking back over his time in the industry since 2002, Daine has been able to bring about lifelong changes and peak performance for not just competitive athletes all the way up to Olympic medalist level, but also the recreational gym enthusiast alike. He has created national and international champions in raw powerlifting, natural fitness/sports model, mogul skiing, and boxing along with having coached professional NRL and ARU players as well.

 

He has also become an accomplished writer who contributes to numerous publications over the years including Men’s Muscle & Health, Men’s Fitness, Australian Women’s Health & Fitness, Oxygen Magazine, The Australian Biggest Loser Club and Fitness First Magazine and Nine MSN’s Health and Well-being site.

 

Today his main focus is the development of fitness industry professionals, whether improving them educationally or helping to build their business his passion is raising the bar of quality in the fitness industry globally.